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Worldwide Partner Conference
WPC 2013 Highlights
Thank you to all of our dedicated partners who made the crucial investment to attend this year’s Worldwide Partner Conference. At WPC, partners have the best opportunity to drive joint business growth, align with Microsoft’s roadmap for the future, and meet with the executive leadership. We’re also very proud to be supporting Women in Technology, our leading partner organization, the International Association of Microsoft Channel Partners (IAMCP), and tomorrow’s leaders with the new Emerging Leaders track.
Your attendance at WPC makes our goal of accelerating growth together possible—and what a conference it was this year! After reviewing the highlights and key announcements below, be sure to catch more videos from this year, as well as review session materials on WPC Connect.
Day 1
Day 2
Day 3
Day 4
Day 1 - Opportunities to Accelerate                           Key Announcements
Above: Highlights from Day 1 at WPC 2013
Below (left to right): VIDEO: The power of BI demo during Day 1 keynotes was a big hit, VIDEO: The popular Windows 8.1 Demo from Day 1 keynotes, IMAGE: Country Partner of the Year Award winners carry their flags as they are recognized on stage IMAGE: Award winners attend a luncheon with fellow winners and execs.
Microsoft transitions to devices-and-services company. Get to modern by joining Microsoft in focusing on the four major tech trends of the modern computing era: Cloud, Big Data, Devices & Mobility, and Enterprise Social.
Opportunity and profit abounds in the cloud. The new study conducted by IDC saw that cloud-oriented partners saw more than double the growth rate and higher revenues per employee than those not orienting towards cloud. Satya Nadella announced Microsoft’s $100 million investment in the Cloud OS Accelerate program to deploy thousands of new private and hybrid cloud solutions to customers.
Explosive growth and new SKUs for Office 365. Office 365 has seen the best deployment numbers in the history of Microsoft and over 150,000 partners are now enrolled in the Cloud Essentials program. Tami Reller introduced new and transition SKUs for Office 365 in order to provide greater customer choice and flexibility.
Windows 8.1 RTM. Greater productivity becomes possible with the release of Windows 8.1, and, in late August, Windows 8.1 RTM will be made available for OEM partners.
New partner incentives and competencies. TouchWins will provide a new per-device incentive to authorized OEM Distributor and Reseller partners who sell featured Windows devices while the new User Experience Design Competency will provide partners a way to train their designers and achieve recognition for excellence with the Microsoft Design Language.
Top sessions:
The focus on the accelerating growth from day one’s Vision Keynotes continued during the breakout sessions. Day one’s top session was A lap around applications lifecycle solutions in Visual Studio vNext with Brian Keller, during which attendees learned new features and strategies—as well as difficulties—in the process for successfully delivering modern applications. In the Business Leadership track’s The four disciplines of execution: achieving your wildly important goals, partners heard from renowned speaker Chris McChesney about his proven formula for a new way of thinking and working to thrive in today’s competitive business world. The Emerging Leaders session Maximize your personal brand claimed the third top session spot as industry leaders Ray Rasmussen and Dux Raymond Sy outlined how to start driving business results immediately through methodical management of personal branding.
Day 2 – Emerging Opportunities Ahead                     Key Announcements
Above: Highlights from Day 2 at WPC 2013
Below (left to right): VIDEO: New to WPC this year the popular session: Selling to Executives: hear directly from C-level executives about what works and what drives them crazy, VIDEO: The Science of persuasion session which was part of our new Sales and Marketing track, VIDEO: Watch this sessions: Extending the Datacenter: Windows Azure Infrastructure Services, IMAGE: Partners networking
What’s next for the MPN: Cloud integration into Competencies and MAPs subscriptions. Julie Bennani’s announcement about cloud integration for the Microsoft Partner Network detailed the integration of cloud benefits, improved partner support and resources, the new cloud track, updated requirements for relevant competencies and the retirement in 2014 of several current cloud programs.
New study on enterprise social tools released. Released on day two of WPC by Microsoft, a new global survey of 10,000 employees revealed differences between how SMBs and large companies purchase and adopt enterprise social tools. The opportunities for partners may vary, but the verdict on enterprise social tools is in: nearly 50 percent of employees indicated that these tools increase productivity and many would even pay for them out of their own pocket.
Digging deeper with value keynotes. On day two, partners focused on networking and exploring the possibilities from day one’s big announcements. Top value keynotes detailed how to build your business with Surface, the unlimited potential for profit and growth in distribution and why Windows Phone is built for business.
​Top sessions:
Day two’s top sessions followed and expanded on day one’s exciting announcements. The Sales and Marketing track continued to be popular with Dave Marcum’s session Selling to executives: hear directly from C-level executives about what works and what drives them crazy, which guided partners through the process of do’s and do not’s for selling to top executives. In the Hosting & Cloud Service Providers track, The impact of the customer experience session allowed for a panel of partners and Microsoft employees to discuss best practices for achieving great customer experiences.
The Emerging Leaders session of the day was Leadership with Conviction: from Microsoft Certified Engineer to CEO. Those who attended heard from Peter Bauer, founder and chief executive officer of Mimecast, about the trait that tomorrow’s leaders need to successfully lead: unwavering conviction.
Day 3 – Compete to win. Lean in.                                 Key Announcements
Above: Highlights from Day 3 at WPC 2013
Below (left to right): VIDEO: Hear about the latest from Microsoft Research from these innovators during Day 3 Keynote, VIDEO: Jon Roskill is joined on stage by fighter pilot “Corny” who talks about why Surface was the only choice for their pilots in the cockpit, IMAGE: Partners enjoying the MPN Today pre-show before Day 3 Keynotes, IMAGE: Partners rocked out at the Partner Celebration featuring Lenny Kravitz 
Introducing the CityNext initiative. Big data meets public sector with CityNext, a new initiative to enable cities to capitalize on new investments, take full advantage of existing ones and empower its citizens. With the Navigant Research forecast that the smart city technology market will grow from $6.1 billion in 2012 to $20.2 billion in 2020, the opportunity for partner solutions around big data and analytics is massive.
Microsoft leads on comprehensive cloud services. You heard it straight from the Corporate Vice President of the Worldwide Partner Group, Jon Roskill: Microsoft is committed across the public, private and hybrid cloud—and the MPN is poised to deliver the solutions that customers both want and need.
Compete to win in FY14. Microsoft Chief Operating Officer Kevin Turner inspired partners to adopt, adapt and align with Microsoft’s strategy in order to drive excellent business results and win. Together.
Top sessions:
After the rousing Vision Keynotes of day three, the breakout sessions continued with Top tech trends with Mary Jo Foley topping the list. Attendees were provided unique perspectives on the latest and greatest in technology trends whether cloud, big data, enterprise social or devices and mobility. In order to take advantage of the incredible Office 365 opportunity, partners attended—and greatly enjoyed—Office 365 FastTrack: The Exciting New Office 365 Deployment Approach for Enterprise Customers where Doug McCutcheon and Todd Rowe outlined how partners can deliver excellent deployment results even more quickly. Developing Applications for Windows Phone also resonated extremely well with partners as they learned from Matthijs Hoekstra about how to utilize existing skillsets and information to easily build new Windows Phone applications.
The Emerging Leaders session of the day was Leading in a changing world where partners heard from and asked questions of Susan Hauser, Microsoft’s Corporate Vice President for the Enterprise Partner Group, about her transitions up the corporate ladder to her current position where she is now responsible for one-third of Microsoft’s revenue.
Day 4 – Thank you for making WPC a success           Key Announcements
WPC 2013 Exciting Moments
Learn the top priorities, opportunities and trends in your region. Partners gather from all over the world for WPC with over 150 countries represented in this year’s event. The day four regional keynotes and sessions illuminated the area-specific possibilities for partners, adding a local layer to the week’s announcements. If you missed them onsite, you can review the presentations on WPC Connect by clicking the WPC 2013 Tracks: Content & Resources, then Regional Keynotes tile.
Attending WPC is the best bet for Microsoft partners. We thank all of you who attended this year’s WPC and joined with us in the mission of Accelerating Growth. Together. If you weren’t at WPC 2013, you missed out on several exclusive offers and experiences for attendees only, such as the Surface Pro and RT offer as well as the special offer on Microsoft certification.
Left: Highlights from Day 4 at WPC 2013

WPC Giving. This year we launched an expansive endeavor to make positive differences and give back. Efforts included auction events, donations in lieu of giveaways and donations for submitted evaluations.

Awards Winners Luncheon. After recognition onstage during the Monday Vision Keynotes, the Awards Winners sat down with Microsoft’s executive leadership to enjoy a delicious and well-deserved luncheon.

The Commons. Partners loved The Commons, the new layout of WPC this year, with its expansive opportunities for exhibitors and sponsors, friendly neighborhood feel and intuitive design. 

IAMCP Women in Technology Impact Symposium and Luncheon. Women from around the world joined together to network, share strategies for success, and support one another’s professional development.

WPC Connect. The two WPC Connect areas allowed partners to easily network with one another while onsite by providing an open space for the conversations that drive joint business growth to occur.

Theater, Immersion and Interactive Sessions. Beyond breakouts and keynotes, partners in The Commons could also immerse themselves in the latest technologies and attend unique theater sessions.

WPC 2013 Golf Tournament. Done in partnership with the IAMCP this year, the WPC 2013 Golf Tournament started early on Sunday and kicked off the week of WPC with time well spent on the green.

2013 Partner Celebration. The chart-topping pop combo Fitz & The Tantrums opened this year’s unforgettable partner celebration, which was headlined by preeminent rock musician Lenny Kravitz.

Regional Lounges. While in the uniquely designed regional lounges, attendees enjoyed the opportunity to network with other partners from their region—all conveniently located around sponsors and exhibitors.

IAMCP Partner Roundup. This speed networking event occurred during the WPC Welcome Reception on Sunday. Partners swapped business cards and howdy’s as they jumpstarted the week’s networking.

First Time Attendee Luncheons. Partners new to WPC sat with some of our most veteran attendees at these discussion-based luncheons, which were scheduled to help first timers maximize their time and ROI.

Happy Hours in The Commons. Serendipitous networking and all-around good times abounded as partners converged on The Commons for tasty bites to eat and plentiful refreshments.