Track your path to success. Take the initiative and take action.
Read descriptions of what will be covered in each track this year at the 2013 Worldwide Partner Conference (WPC).
Application Lifecycle Management and Software Development
Application lifecycle management (ALM) practices enable IT and software development organizations to remain competitive and ahead of the curve in enabling opportunities for their organizations and customers. Deploying ALM can lead to the following benefits for businesses:
Faster time to market and value realization, with delivered software that meets or exceeds expectations
High-performing and friction-free teams—the foundation for software-delivery excellence
Enabling teams to continuously deliver new value while sustaining high quality and scale
Tangible and intangible cost reductions accrued from the preceding benefits
This track will focus on ALM and software development solutions from Microsoft.
The Business Leadership track brings you the latest thinking and trends from industry analysts and innovation experts. You’ll learn about ideas that are emerging in the areas of developing capacity and capability within teams, and for creating strategic partnerships that help you reach new markets.
We know you want real-time, actionable ideas that you can implement in your business now. That’s why this year’s experts will share insight about best practices for recruiting and hiring effective people, moving your customers to cloud computing, and working effectively with Microsoft—and that’s just a sampling. Come to WPC 2013 to learn much more, including:
The role leadership can play in the success of your organization
Your lead-generation strategy and how to nurture new market opportunities
Best practices, business success stories, partners’ engagement model, and recommendations
Microsoft’s strategy for demonstrating the position of Microsoft and its partners in every country over the long term
How you can transform your business model to pursue the rapid IT-market shift to cloud computing. We’ll cover everything from fundamental differences in marketing, selling, and delivering solutions, to internal differences such as human resources, training, and compensation.
Distributors are the fastest evolving, most dynamic partner type that Microsoft works with. Today’s distributor is driving business around device plus services, value-added services, web presence, partner lifecycle management, and digital commerce. Microsoft is investing in distribution to transform and ignite the channel to sell, service, and deploy the latest Microsoft software and services with the devices that excite consumers and small and medium business. At this track, you will receive concrete direction about:
The levers, incentives, and campaigns in which Microsoft will be investing to drive the channel through distribution
The device-plus-services strategies that Microsoft will introduce during the coming year
The value-added distribution (VAD) evolution and how Microsoft will team with distribution to create a solutions-focused channel
How Microsoft will further empower distribution to capitalize on and profit from the long-term annuity revenue that can come with the shift to the cloud
The Emerging Leaders track will focus on skill-set building for high-potential employees and leaders at companies in the Microsoft partner ecosystem. This track will delve into foundational concepts for future leadership roles. If you are an emerging leader or an established leader who wants to learn about new concepts for everyday use, you will want to follow this track.
The Enterprise Partner track will show you how to engage with customers around the Microsoft value proposition for enterprise software and services. You will also learn how best to work with the Microsoft sales force to accelerate opportunities and sell more to your customers within the Microsoft Enterprise and Partner Group and Corporate Accounts segments.
Hosting and Cloud Service Providers
Sessions in this track focus on the Microsoft cloud strategy, offerings, and programs for hosting and cloud service providers who build, host, deliver, and sell infrastructure (infrastructure as a service [IaaS]), platform (platform as a service [PaaS]), and software services (software as a service [SaaS]). Learn how to bring your offerings to market while expanding your business opportunities. The sessions will enable you to make informed business decisions by providing Microsoft product insights, go-to-market strategies, and market data about how to reach businesses of all sizes with in-demand cloud services.
Independent Software Vendor
Never has there been a more exciting time for independent software vendors (ISVs) to build solutions to create new customer opportunities. Businesses and consumers are aggressively adopting applications across a wide range of devices and scenarios, with hybrid solutions (across end-point clients, on-premises servers, and the cloud) becoming the norm. As an ISV, don’t miss your chance to hear firsthand from Microsoft and industry leaders, who will share their vision and perspectives on key technology trends and provide practical information about how to grow your software business. Whether you are an ISV innovating solutions for the cloud or in the data center, building apps for the phone, or enhancing client experiences, you want to attend the ISV track to gain new insights that can help you increase revenue and create competitive differentiation in the marketplace.
Large Account Reseller and EA Direct Advisor
The world’s most interesting large account reseller (LAR) just got more interesting! Authorized LAR and Enterprise Agreement (EA) direct advisors are invited to join Microsoft sales leadership in a discussion about securing and growing the core annuity business while evolving to be the LAR of the future in cloud technology. Hear how to co-sell with Microsoft to capture business growth and maximize incentives today, while building a long-term vision to be ahead of the curve tomorrow.
Partners with the Learning competency are critical to enabling skills and unlocking the possibilities in Microsoft’s exciting roadmap of upcoming technology releases. If you have attained the Learning competency or are looking to enable learning solutions, you should attend these sessions about the latest certification and courseware offerings from Microsoft, opportunities for enabling new learning deliveries for the cloud, and best practices.
DYNAMIC BUSINESSES UNITE.
All business and organizations face an increasingly complex set of risks. Seismic changes can take place in an instant with one click, and dramatic shifts in behavior and approach are transforming the way we adopt and use technology. Business and IT leaders alike are faced with a very clear choice: lead the change or be a victim of change. Organizations that successfully bring together the different aspects of their business – including people, processes, technology—are the ones that will successfully engage with their customers and grow their business. It’s time to bring it all together. To unite.
Join the Microsoft Dynamics track to learn how business solutions are leading the way in transforming organizations and how you can help your customers innovate, grow and prosper by enabling them to unite their people, processes and technologies.
Technology innovation spurs progress on key societal challenges around the world—especially as customers search for ways to do more with less. There is a US$100 billion channel revenue opportunity across the four Microsoft public sector industries, and because of partner commitment, Microsoft continues to outpace overall industry growth. If you focus on the education, health, government, public safety, or national security and defense industries, attend these sessions to learn how to make a real impact with respect to collaboration, data mining, privacy, security, and intellectual property. You’ll also learn about building economic capacity through development of workforce skills. And you’ll walk away with a better understanding of the Microsoft approach to public policy and how you can engage.
Sales and Marketing
The sales and marketing track features noted experts and breakout sessions focused on improving partner organizations’ sales performance. Partners will learn the latest strategies to maximize new customer growth, sell future technologies to their existing customers, and understand how to position their solutions in competitive situations. The marketing track offers the opportunity to learn the latest in marketing return on investment (MROI) content marketing, social media, customer loyalty, relationship management, and much more. You will gain practical knowledge and tactics that you can implement to drive immediate results.
Software Asset Management
Are you “leaving money on the table”? Learn about the vast opportunities Software Asset Management (SAM) has to offer and how your company can drive exceptional growth in the coming year. Customer adoption of SAM is growing at an astonishing rate. Don’t be left behind. Virtually all of your customers can benefit from SAM. Come hear more about upcoming changes and cutting-edge resources and tools designed to solve real-world SAM challenges that offer more customer value than ever before.
Server and Cloud
Microsoft server and tools technologies and services can help your business develop powerful new solutions for today’s rapidly changing IT environments. With new options to embrace private cloud, public cloud, big data, and applications that span devices, companies can gain competitive advantages while driving down costs and complexity. Learn how you can harness the power of Microsoft Cloud Solutions, including Windows Server 2012, System Center 2012 Service Pack 1 (SP1), SQL Server 2012, and Windows Azure. With cloud computing, you can steer your company in profitable new directions. We want to be the partner to help get you there.
Small and Medium Business Reseller
Small and medium business (SMB) presents a significant and important revenue growth opportunity for Microsoft and its SMB resellers. Microsoft is investing in enabling resellers to maximize their growth potential, while helping them build profitable, SMB-focused practices. In the SMB reseller track, you will learn about:
What is critical from an SMB product and services perspective including cloud, productivity, and infrastructure
How to acquire new customers and retain current SMB customers, through customer lifecycle management (CLM)
How to leverage Microsoft initiatives, programs, and channel incentives to drive revenue growth
Proven strategies and best practices your peers are using to build successful and profitable SMB-focused businesses by integrating reseller and service offerings
Microsoft’s key SMB priorities for the fiscal year across revenue, share, and satisfaction
The system integrator (SI) solution partner track in fiscal year 2013 (FY13) will deliver insights to increase your business impact and profitability in Microsoft corporate accounts. Microsoft senior leadership will share the strategic SI partner sales plays and how to succeed together in FY13 and beyond. Understand how to take advantage of incentive programs, key solution areas you want to mature to drive additional revenue opportunities, and how to improve your financial performance by working smarter and more efficiently.
The new Office
Customers are increasingly demanding a modern productivity experience that spans multiple devices and is accessible from anywhere. This year you will hear, firsthand, how customers and partners are embracing the new Office experience that provides anywhere access to familiar Microsoft Office applications, email, calendar, HD video conferencing, enterprise social networking, and most up-to-date documents, across devices—from PCs to smartphones to tablets. You will learn about specially designed resources and programs that can help you capture new business opportunities while energizing your customers with new and improved choices.
Discover how Microsoft Unified Communications is bringing the next generation of tools to an even larger community of users that can now span from the living room to the boardroom. This track will focus on the Lync platform’s evolution towards re-humanizing communication and putting people first to create a user experience that is simple, convenient and natural.
Every day new partners are choosing Lync as their solution for instant messaging, online presence, voice, video and meeting capabilities. This year, Lync proudly joins together with Skype to allow partners to extend communications out of their businesses to seamlessly connect with the hundreds of millions of people who use Skype.
Hear directly from Microsoft leaders and subject matter experts about key technology releases and learn how Lync is driving market growth via, Lync Server 2013, Lync Online Lync Mobile client across mobile platforms and connectivity with Skype. Learn how the Lync partner channel provides opportunities to connect with hardware vendors, independent software vendors, SIP providers and other partners to find new ways to maximize collaboration in your business and win in the market.
Plan to attend U.S.-specific sessions to gain insight into programs, training, and activities that can help you build your Microsoft practice and profitable business. Through demonstrations, real-world examples, and interactive presentations, you’ll learn how to stay informed about and utilize resources the U.S. Partner Team offers that are relevant to you and your business. In these U.S. sessions, you will have an opportunity to engage with executives to discuss your business challenges and opportunities, and network with other partners to learn about successful practices and solutions that take advantage of the many benefits of the Microsoft Partner Network.
The way people work has changed. People want flexibility, mobility, and choices about how they stay connected and productive. Learn how the Windows 8 and Windows RT operating systems and the Microsoft Desktop Optimization Pack (MDOP) can help you deliver the great experiences people want and the enterprise-grade solutions your customers require. All businesses can benefit from new Windows tablets and apps, especially yours.
Explore how you can benefit from helping customers modernize their PC environments and create new use cases. Learn how Windows 8 can open new sales, solution, services, and development opportunities for your business. Talk with your peers who have helped customers migrate from Windows XP to Windows 7 and Windows 8.
Presenters will share information about resources, programs, sales guidance and scripts, and incentives specifically designed to help you profit from Windows 8 opportunities.
Organizations of all sizes are rapidly adopting smartphones to meet their business strategies and to support the unique needs of their users. Smartphone usage continues to see significant year-over-year growth and has become the default device used to provide information and access to users’ business and personal lives.
Windows Phone is an essential part of the Microsoft vision and strategy that allows an integrated experience across PCs, tablets, and phones and enables users to be productive immediately by using the productivity tools they already know and trust.
Join Microsoft mobility experts and partners to learn about new opportunities to better meet the needs of your business customers, increase your revenue, and take market share from RIM, as Windows Phone becomes the third platform alternative that organizations standardize on.
Be sure to schedule your favorite sessions through our Sessions and Meeting Scheduler in WPC Connect. You can filter the session catalog by date, track, pillar, partner type, and integrated track.
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Due to privacy laws, if you are located outside the United States and United Kingdom, and you wish to schedule meetings with other WPC attendees, you must “opt-in” to the WPC Meeting scheduling tool.