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Worldwide Partner Conference 2014
Smaller Partners Make Action Pack Better
Phil Sorgen
Corporate Vice President, Worldwide Partner Group
2/24/2014 9:00 AM
Hello partners,

In the news we hear a lot about billion dollar companies doing big business with other billion dollar companies. But for the millions of Microsoft customers who need help with their small to medium size business, smaller partners are often their unsung heroes. With so many technology choices facing SMBs, partners bring relevant business solutions to life for customers around the world, and in many ways you make those solutions better. Our many smaller partners make the Microsoft partner ecosystem the most robust and active in the industry.

So it is with great pleasure that I tell you that, starting today, smaller partners will see expanded support and benefits through the Microsoft Partner Network’s redesigned Action Pack.

The new Action Pack was designed based on partner feedback. We heard your need for a single subscription that is organized around the way you do business. Action Pack now provides simple and flexible resources that can grow and evolve with you, whether you’re focused on providing cloud, on-premise or hybrid solutions. You asked for training customized to your needs, and for added technical advisory support to provide much-needed help with those complex customer scenarios. Those benefits are now embedded in Action Pack.

Cloud is Core

It’s stunning how fast our customers are moving to cloud and how quickly partners are adapting to meet their demand. Many partners in the SMB space are developing multiple, varied practices to stay viable in this quickly changing landscape. Some are exploring entirely new business models that heighten their ability to develop and deliver complete, modern, flexible and cloud-based solutions to customers. Action Pack puts cloud at the core of all program benefits, including Internal Use Rights (IURs) for Office 365, Dynamics CRM Online, Windows Intune and Windows Azure. We hear time and time again that running your own business with these solutions helps you sell better and provide better services to your customers.

Whether you are structuring your company to include cloud solutions for your customers, or moving into Managed Services by providing helpdesk services on top of those solutions, you should expect Microsoft to provide you with unmatched benefits and support for your business. Action Pack is priced similarly worldwide. In the United States the cost of Microsoft Action Pack is $475 and offers partners resources and benefits that can reach over $40,000 USD in value. That includes cloud IURs, earnable advisory hours and a variety of support and training. Check out Julie Bennani’s blog to learn more about the specific benefits you receive with Action Pack. You can start taking advantage of the new benefits here.

The industry is changing rapidly and those of us who want to succeed in the long-term must change with it. It has its challenges to be sure…challenges for you, for Microsoft and for our customers. What hasn’t changed is that Microsoft knows that partners are the best way to bring best in class solutions to SMB customers, and the Microsoft Partner Network is here to support you every step of the way.

I want to thank all of the partners who have been closely involved in driving these improvements. From new resource centers to specific benefits, partners have had meaningful and insightful input at every point.

I encourage all of our Action Pack partners to take this opportunity to discover and use all of the value offered to you as a Microsoft partner. Your success is our success.

Phil

comments(10)
Mark E
25 Jul 2014 - Very interesting article and interesting comments. You could argue this should be available to partners for Free. Why not - they drive your business without partners MS would be back to selling operating systems preinstalled on PCs. Its the partners that show what can be done. As for cloud - I am sure there are loads of pointy haired bosses who would embrace any idea and so it happens.
Jay Weinstein
24 Feb 2014 - Well said; small Partners are the heart of the MPN Network, programs like the Sparks and Action Pack are a good start at helping us gain presence and grow share in the marketplace.
Aswini S
24 Feb 2014 - Thank you... helpful
Velocity
24 Feb 2014 - You're targeting smaller partners by raising the price?
Joshua Liberman
24 Feb 2014 - Is there anyone there at Microsoft that understands that the world is not a cloud? As wonderful as remotely ***sted data and/or applications are for some they are anathema for others. As ubiquitous as cheap, stable bandwidth is in some places it is pricey and/or u***tainable in others. As good as locking ***stomers into the Microsoft cloud is for Microsoft, it is not necessary good for our ***stomers. For goodness sake, stop beating us to death with Cloud.
Dave Gerner
24 Feb 2014 - What about t***se of us w*** had already renewed the Action pack due to lapse if we had not? Will we roll over into the new program or have to wait until 11 months from now to change since I renewed just over 1 month ago? dave@com***rsat***meusa.com
Matt Simpson
24 Feb 2014 - We still cannot download and install Windows 7 or Windows Server 2008 as the licence keys have gone ! Hopeless as 100% of my corporate client base is running Win 7 and Server 2008 / 2012. In an ideal world it would be great for everyone to be on latest software but that is just not the "real world". Wake up and help us to help you Microsoft.
Robert
24 Feb 2014 - So ***w is taking away ready to install products and exchanging them with rented cloud services any better for the ***stomer and partner? It seems like a very straight approach from Microsoft Sales / Marketing to get people into leased services which is a very cheap trick to get simple minded people to pay more for the same or less in the longrun. Sorry for any ranting here but there was no survey asking for this change and i never encountered any ***stomer or Microsoft Professionell w***ever said: "Yeah i would just to prefer to have this service installed on a virtual machine remotely to evaluate the product there" Can someone point out to me the value here except for Microsoft being able to push Azure?
William Coxton
24 Feb 2014 - I would love to share my experience with you. The Action Pack subs***tion service has been less than appealing.
Julius Foster
24 Feb 2014 - Thank you

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